Branding a Brewery

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Over the last six months we have worked with local brewery Bad Jimmy’s to brand their establishment using their trademark spade. Their logo is the basis of their brand, featuring iconic images of the Seattle skyline. We were excited to work on several projects featuring it.

We started off by doing keg wraps for Bad Jimmy’s. When a brewery’s beer is picked up by other pubs or bars, they sometimes stack kegs within eyesight of customers. Just like a tap handle reminds customers of the beer they are drinking, these kegs do the same. The spade was centered on the label, with the tag line “Intense Ales” and their name surrounding it. Having the graphic element of the spade, instead of just the name, gives it brand recognition.

After keg wraps we worked on sandwich boards for the brewery. These were strategically placed along Leary Avenue. Bad Jimmy’s home is behind other buildings on the main road, and so using the sandwich boards directs people’s attention to the only brewery along that stretch of Leary. Sandwich boards are simple but effective. The spade dominates the faces of the boards, along with information about hours and some pricing. Sandwich boards should not be filled with lots of little information. There should be just enough information to alert customers to your presence.

Finally, Bad Jimmy’s was ready to update their menu board. They gave us rough suggestions on what needed to be featured, but the rest they left up to us. Going with a chalkboard theme, we designed a menu that showcased the ingredients of beer from the grains to the hops. Embedded within the vines of the hops was the familiar spade. We divided the board into Year Round and Seasonal sections on the sides, with the Flights and Growler options in the middle. The beers listed were given individual plaques, for easy updating, and so they could be removed to reveal Tapped Out when they were sold out. The plaques give detailed information on the beers and their flavor profiles. Since ABV and IBU changes with each batch of beer, these areas had a chalkboard vinyl applied to keep the numbers up to date. The menu board is easy to change out, clear and informative for the customers, and a showpiece behind the bar.

To complete the transformation, we took their iconic spade logo and produced an 8’x8’ floor graphic. It is a massive spectacle right when you walk through the roll-up door. It leaves no question as to the brewery you are in, and it points you to the bar where you can saddle up and enjoy some of the finest, award-winning pints in Seattle.

Next time you are in the area, stop by Bad Jimmy’s and enjoy a cold one. Tell them Frank the Llama sent you!

Food Truck Wraps from Spittin’ Llama

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For the past few years, Seattle has seen an explosion in the number of Food Trucks. These are the roaming havens of tastiness that tend to hang outside of breweries, or gathering at local pods. Sometimes they travel en masse to events like the Mobile Food Rodeo, or Trucktoberfest. Wherever they are, they attract lines of hungry customers clamoring to try their delicious bites.

As competition grows, the trucks have to find ways to separate themselves from the rest of the herd. That’s where Spittin’ Llama comes in. We specialize in marking these flavorful beasts so they stand out in a crowd. It can be as complicated as a full wrap, like we did for the Corazon Azteca Truck. It can also be a simpler style that deals more with accents, like we did for Zheng Food Truck. Both styles allow patrons to spot the trucks from across the lot, and give them an idea of what flavorful treats are contained within.

We know it can be an expensive process, so we make sure it is going to last. We take the time to work with your design, or one of ours, to make sure the layout takes into account the details on the truck. We use the top end 3M vinyl and laminate for the wrap, to be sure it will stick, and last season after season. We use our best installers to hang the graphics, so it is clean looking. Finally, we supply auxiliary signs to give you the most exposure. These can include menus, sandwich boards, banners, or even feather flags for those permanent locations.

So give us a shout when you are in the market to wrap your truck, cart, or catering van. We will walk you through the entire process, and make sure you go away as happy as your satiated clients. We are also not opposed to helping you taste test your menu! Cheers!

Spittin’ Llama at Crypticon Seattle

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Every year in May the dead walk the earth. Or at least the city of SeaTac. It’s time for Crypticon Seattle again! This year, Spittin’ Llama was thrilled to supply the convention with all it’s large format printing and design needs.

Spittin’ Llama conceptualized and designed the banners for the Guests of Honor. The guests ranged from actors featured in the original Night of the Living Dead, to the immortal Cenobite, Pinhead, from Hellraiser. For the design this year, we decided to emblazon the actors faces onto the pages of the Necronomicon, along with their film credits. The banners were displayed above the tables where the guests met with attendees, signing various horror memorabilia and posing for photos.

The directional signs that were used over the sprawling three floors of the convention used the classic Crypticon Creep character designed by Nick the Hat ghosted behind directions and labels showing attendees where to go for their next horror fix.